About Tori Mckool

My name is Tori Mckool. I am a Content Creator and Photographer from Johns Creek, Georgia. I am an only child and I love being involved in the soccer industry. I attended the University of Georgia and graduated with a Bachelor's Degree in Advertising. I just moved to Atlanta! My work experience has shaped my professional goals and skills, particularly in content creation, social media strategy, and brand management. My job experiences have led me to pursue a career in digital and sports media, where I can leverage my creative skills to build meaningful connections with audiences and drive engagement across platforms.

Check out my Documentary:

My latest projects

Resume

Education

University of Georgia, Athens, GA Graduated May 2026

Bachelor of Arts Degree in Advertising (GPA 3.87, Magna Cum Laude)
- Minor in Communication Studies

Middle Tennessee State University, Murfreesboro, TN (August 2021- May 2022)

Played D1 Soccer with an athletic scholarship at MTSU in 2021.

Johns Creek High School, Alpharetta, GA Graduated May 2021

4.0 GPA – Honor Roll Student
Varsity Soccer Captain and State Champion in 2021.

Work Experience

July 2022 - Present

UGA Soccer Team at the University of Georgia – Social Media Manager

Managed the Instagram account, created social content, took photos, edited photos, posted live stories, created trending iPhone reels, and oversaw audience growth.
Worked hand in hand with UGA Athletics, the soccer players, the coaches, and the staff to provide them with photos and content for posting, branding, and promoting themselves and UGA Soccer
More than tripled the @UGASoccer following from 2022-2026

December 2021 - Present

Elite Clubs National League (ECNL) —Event Emcee/Photographer

Created short-form content, filmed iPhone reels, ran ECNL Instagram stories, interacted with players, created their TikTok account, took and edited photos, and edited reels
Was an on-camera Emcee and became a front-facing face of the league
@ECNLGirls started at 56k followers, currently at 188k.
@ECNLBoys started at 39k followers, currently at 188k.

October 2025 - May 2026

Proven Sports Management – Brand Manager/Social Media Manager

Led brand awareness, athlete growth, and social media strategy.
Helped launch a startup company, took and edited photos, and posted content.
Worked with former pro-soccer players to help connect aspiring pros with agents.

May 2019 - Present

Tori McKool/McKool Media – Content Creator/Influencer

Self-made brand/social media production
Gained 500k+ followers on TikTok in a year and learned how to manage an audience
Made social content for Coca-Cola, Nike Soccer, Raising Cane's, Dove, Champion, SOCCER.COM, IDA Cleats, ECNL, Alani Energy, K18, TruFru, Pura Vida, Jarritos, American Eagle, and many more.

Skills

Languages: English (fluent) and Spanish (proficient)
Editing Softwares: Lightroom, Photoshop, TikTok, CapCut Pro